A long article on TakeCaire genesis, presenting the story of a project that became a label promoting Egyptian talent and French design.
Understand the philosophy of TakeCaire and follow the creation of the first collections, the interaction between the artisans and the designers.
HD / 41mn / Images and edit by Emilie Kartsonas
A video presentating Takecaire project
produced by ElBeit Magazine for their website and youtube channel.
Including Sylvie Blanchet's interview
Language : Arabic + english (with arabic subtitles)
El Beit is the biggest magazine in Egypt about Decoration, Art and Design.
Elbeit means "The House" in Arabic: a spot-on choice of title for the only monthly of its kind published in the region
On the website of Ecole Nationale Supérieure des Arts Décoratifs